1. Market and territory research
We review your service area, target roof types, average job value, seasonality, storm exposure, organic search visibility, competitor density, ad auction cost, and current conversion path.
2. Offer architecture
We define what the campaign should ask for: free roof inspection, storm damage assessment, roof replacement estimate, commercial roof evaluation, financing consult, or emergency leak response.
3. Landing page build
Each page aligns with a specific searcher need. Copy, proof points, calls to action, form fields, call buttons, and trust signals are selected based on buyer urgency.
4. Tracking and attribution
We set up source-level tracking for calls, forms, campaign segments, landing pages, and appointment outcomes so reporting goes beyond raw lead count.
5. Launch and optimize
After launch, we improve keyword targeting, negative keyword lists, content depth, internal links, page speed, call quality, form quality, and local-market coverage.