Lead quality standards for homeowners and roofing companies.

What should count as a qualified roofing lead?

A qualified roofing lead should include a real person, a reachable contact method, a service area, a roofing-related need, and enough project context for a contractor to decide whether follow-up makes sense.

• The request is related to roof replacement, repair, inspection, storm damage, leak help, or commercial roofing.
• The homeowner or property contact provides a valid ZIP code, phone, email, or other usable contact detail.
• The project is within a contractor's service area or clearly marked for review.
• The lead source, page, form, and campaign should be trackable.
• Disqualification rules should be documented before any performance pricing begins.

What homeowners should expect

Homeowners should expect respectful follow-up, clear identification from the contractor, no misleading promises, and written details before work begins. A roofing lead should never be treated like permission for pressure.

What roofing companies should expect

Roofers should expect transparent source reporting, clear lead definitions, timely routing, and feedback loops that separate raw form fills from booked inspections and real opportunities.

What we do not promise

We do not promise that every inquiry becomes a sale, and we do not guarantee any contractor's future workmanship. We focus on cleaner matching, better tracking, and a more honest lead process for both sides.